Benefits:
- Custom branded donation process is professional and helps give the campaign credibility
- Branded donation pages have a higher completion rate than non-branded 3rd party sites
- Automatic collection of all required information like employer, occupation, employer state
- Adherence to state/federal laws requiring donor to verify eligibility
- All data goes instantly into donor database. No double-data entry or import required.
Drawbacks:
- Higher transaction fees. For instance, Paypal is ~3.9%. BlueUtopia is 4.2%